BEYOND DENIM
FASHION I FORUM DESIGN
Client: Messe Frankfurt, Hong Kong
Full-Service Design
Seasonal denim fabrics forum for trade show organizer. Creative & art direction on concept, key visual, color and fabric selection. Relaunched brand identity, developed site renderings and illustrations for the exhibition. New structural and pops design to the specific season. Redesigned exhibitor area to align with the rest of visual direction within the larger fabric fair. On-site setup pops, clothing and fabric display.
Location: National Exhibition and Convention Center, Shanghai, China.
