FUNCTIONAL LAB
BRANDING I FASHION I FORUM DESIGN
Client: Messe Frankfurt, Hong Kong
Full-Service Design
Creative & art direction on trend forum design focused on concept, key visual, mood board, color, fabric selection and graphic guidelines. Created existing identity and implemented launch through the Trend Forum. Additionally, redesigned a structured exhibitor area to align with the new visual direction in its own hall within the larger fabric fair, enhancing clarity and thematic cohesion.
Location: National Exhibition and Convention Center, Shanghai, China.
© Intertexile Apparel
